Visual Entities led the Van Andel Project Team through
conceptualizing, design and fabrication of this unique and appropriately named “VAI Discovery Wall”.
[ About Us ]
Incorporated in 1989, Visual Entities Inc. was started in the home of its founder, Ed Bezilla. Now housed in its own 12,000 sq. ft.
facility it offers numerous fabrication and decorating techniques. Throughout the years the company has grown to nearly 20 employees.
It’s dedicated staff, designs, manufactures, and installs quality custom architectural signs for interior and exterior applications.
Over the years Visual Entities has partnered with multiple sign systems delivering a wide range of functionality while incorporating our
own creative designs. Our expanded project portfolio includes unique donor plaques, displays, and interactive history walls.
[ Our Portfolio ]
This photo portfolio is a small sampling of the many unique signs that have been designed, fabricated, decorated and installed by our talented team. This is a tool that will not only show you our capabilities but will inspire the potentials that can be applied to your project.
Each photo link will direct you down a different avenue of possibilities.
[ Our Services ]
Visual Entities is a full service sign manufacturer.
With our years of experience in Sales, Administrative and Design, we can guide you to the proper solution
for your wayfinding, donor, and display needs.
Our extensive production capabilities include numerous fabrication and decorating techniques.
With a focus on quality and completeness our assembly phase sets up a seamless installation that meet the customer’s
needs while fulfilling ADA requirements.
I rejoined Visual Entities to become the West Michigan Sales Rep after a brief hiatus of 22 years. It is a pleasure working with the many talented, hardworking team members that share in my drive to provide the best possible service and product to our clients. We have had the opportunity to create some pretty amazing donor pieces and history walls, along with many comprehensive wayfinding and room identification sign packages.
Outside of my busy work schedule, I enjoy cooking (should have been a chef), putting around the lake, spending time with my family and friends and tackling home renovation projects. My husband and I are blessed with two wonderful adult children, Kelly and Quinn.
My career has revolved around business interiors. With my degree in Interior Design and Marketing I have worked both as a designer and as an account manager in the corporate world for over 18 years. Experience in selling Herman Miller, Steelcase and Allsteel products provided a good understanding and scope of the business interior planning process. This understanding has been a good segue for my current career as the East Michigan Consultant with Visual Entities. As a designer I had worked with Visual Entities and was aware of the great work they did as well as the integrity they have, so I was excited to join their team.
In addition to my devotion to my career I am blessed with a wonderful life. I have two fantastic sons; one going to Michigan State Law School and one that is attending the University of Michigan. I am so proud of both of them! I also love to spend time with my significant other and best friend Lee at our cottage in Pentwater MI. We have recently become boaters and are having the time of our lives. Life is indeed good!
Judy Goodman Project Manager
Since joining Visual Entities in 1998, I explored various roles with the company, to find my talents and my passion in project management. I have enjoyed working with nationwide healthcare organizations, universities, large and small corporations, as well as entrepreneurs just starting out.
As a Project Manager, I support and direct our clients through the details, facilitating teamwork and finally bringing the job to a
successful completion. Listening to the customer’s needs and providing solutions are a critical part of the process of keeping
projects on track.
When not at work I enjoy spending time with my amazing family & friends. Walking in the woods or by the lake are some of my most
relaxing times, but I am equally at ease in the middle of a little town with antique shops.
I enjoy cooking, seeing plays, reading a good book, savoring dark chocolate and sipping a good glass of cabernet.
Nancy Benson Project Manager
When I joined Visual Entities my experience in sales, customer service, management, and organizational skills were challenged with a variety of new opportunities. I was excited to learn about an industry I had no prior knowledge! Through the years, I’ve acquired an entirely new outlook with respect to signage and continue to notice aspects of signs in ways I had not previously imagined. One of the many reasons I enjoy my position includes the trusted and long lasting relationships I’ve built and continue to build with our customers. I truly enjoy listening to their needs and providing solutions that exceed their expectations.
When I’m not at work, I love spending time with family and friends…faith, laughter, and love are priorities in my life! I actively
participate with many ministries through my church. One of our outreach ministries very near and dear to my heart is our youth community
mentor program, in which I am co-chair and an active mentor. I am also chair-person for our art and environment committee
(flowers & décor). This ministry allows me to tap into my creativity and love of design and decorating by enhancing our worship space
with color, fabrics, fresh flowers and plants.
Doug Myers Project Manager
I truly have a passion for signs, and have been mostly employed in the sign and graphics industry since 1990. During this time I have owned a sign business, have sold substrates and graphics materials to sign companies throughout West Michigan, and have provided at-risk students job skills training while running a screen printing and embroidery company for a local high school. I love working in this industry, and being employed by Visual Entities. Although I only recently began my journey as a project manager here in October 2016, I look forward to providing my customers up to date communication, and on-time management and installation of their projects!
Outside of work, I enjoy taking photographs, and going to car shows during the summer. I also enjoy spending time with my wife Kim
camping, traveling, kayaking and snowshoeing. We have 2 grown children, a son living in China, and a married daughter that lives nearby
Ed Bezilla Owner
Reflecting on the sign industry I’ve enjoyed for many years I realize how important Visual Entities role has been in successfully representing many business segments through our signage and graphic creations.
I am very pleased with what Visual Entities has accomplished since our beginning in 1989. Seeing how the company continues on a path of prosperity without my direct involvement also gives me satisfaction.
It always has been about a team effort at Visual Entities, and the successful transition we’ve experienced proves that out. Trusting with faith, at times, what has been unseen, and in the efforts of dedicated employees and partners frames where we are today.
Proverbs 16:3,9…..Commit your activities to the Lord and your plans will be achieved.
A man’s heart plans his way, but the Lord determines his steps
Randy Hamstra Vice President / General Manager
Before joining Visual Entities in 2008, I spent over 30 years in the graphic arts industry in multiple capacities. That in-depth experience gave me a sound understanding of production, sale, and management. Since then my exposure to signage has opened my eyes to the complexity and variability that this industry demands. Developing solutions for our customer’s wayfinding and signage needs can be very challenging. By applying my past experience, I work diligently to clearly communicate and simplify the tasks at hand. Through understanding current customer needs I work to lead our staff to creative and effective results.
My wife, Joan and I have enjoyed countless days sailing on Lake Michigan.
Although our children have grown and moved away our love for West Michigan will never leave us.
Our oldest daughter Katie and her family live in Honduras where she is a Teacher. Our other daughter Emily and her husband live
in Seattle WA where she works as a Librarian. We are blessed with two wonderful grandchildren.
Jeff Sneider Director of Operations
In my 20 years with Visual Entities I have really enjoyed helping the company grow. As the Director of Operations at Visual Entities I have found a professional home that challenges me everyday. I love working together as a team to come up with solutions for providing our clients the best possible product to fit their needs.
When I am not at work I am having fun playing with and coaching my 2 children Sam and Maggie. It is so much fun to watch them grow and be involved. In the summers my wife Heather and I enjoy taking the kids camping, and tubing on our boat.
Connie Timmer Accounting
I have been doing the accounting for Visual Entities since 1998 after a 20 year career in the finance and accounting field. While I am not in the office on a full-time basis, my VE coworkers feel like family to me. It has been a fun adventure watching the growth and changes that have taken place over the years.
I have been married to my husband Jack for 39 years, have two grown children, two wonderful grandchildren, and a “granddog”.
When not working at VE, I enjoy bicycling, kayaking, yoga, reading, and cooking. My husband and I have also done extensive
traveling around the US and Europe. I also do the books for a flooring company
in the area as well as income tax for family and friends.
Larry Gerken Estimator
I have been blessed to be involved in this industry for the better part of 40 years. Joining the Visual Entities family is yet another amazing portion of that journey. The level of commitment to customers and to each other is astounding. Being here allows me to contribute some of my experience in production and management. My years of insight tell me this is a good place to invest one's trust.
When not at the office, my wife Clairanne and I enjoy perusing local re-purpose shops and planning our next crafting or home building project.
We also cherish the time with our two sons, their beautiful wives and, of course, our incredibly perfect three grandchildren.
It is no secret that I would always be happy to spend time on the golf course or the water.
Kristin Stellema Office Assistant
I came to VE with an office support administration background in IT and Human Resources. Since joining the talented VE team, I have learned so much about the world of signage and continue every day! The opportunity to be a part of the process of providing our customers with quality service and products is greatly appreciated.
I have been blessed with two amazing, talented boys. They are both in a band which I am a big supporter of!
When not rocking out to music, I also enjoy spending time with my animals, cooking, watching movies, boating & going to amusement parks.
Scott Tiedgen Graphic Artist
At Visual Entities I enjoy working with people who care as much as I do about building relationships with our clients. As a designer, it is important to develop a solid understanding of our clients needs. Our most successful and dynamic projects have come from building a great relationship with our client, gaining a good understanding of their needs, then pushing the boundaries of form and function to meet those needs. This process is very rewarding and I am grateful to be a part of it.
My wife Kelly and I love spending time with our daughter Macey and our son Jackson. When the four of us are together, there is
the promise of inspiration and a hope of adventure. Most of all I am thankful for a loving creator, to whom I owe all of these
and many more wonderful blessings.
Luke Nevenzel Graphic Artist
I graduated from Kendall College of Art and Design, with a degree in Graphic Design. Life lead me to Visual Entities in 2013, and has been a great challenging and learning experience ever since.
At home in Holland, I enjoy working on my small house, my dream is to design and build a new house some day. I love the beach,
good food, music, movies and most importantly hanging out with friends and family.
Jerry Brubaker Production Manager
I'm a sign geek, a forward thinker, a husband, a father and a grandfather. I'm a fan of graphic design, sign production and web development.
My interest in signs started in 1975. I have obtained and developed many skills pertaining to the sign trade from hand lettering
to large format digital printing. I love it .. so many changes over the last 42 years.
I enjoy staying current with the lastest & greatest techniques. I've been researching the world of 3D printing .. wow
.. unlimited potential there!
Outside of the ever changing sign industry .. I do have a life with my best friend and beautiful wife, Babette.
We enjoy golfing and spending quality time with our kids, grandkids and our dogs, FlapJack and Snickers. :)
Megan Beltman Router Operator / Production Facilitator
In the summer of 2007 is when my adventure at Visual Entities began. While working my way up from occasional shop help while attending Concordia University- Ann Arbor for Family Life Major/Youth Ministry Emphasis to becoming the Production Facilitator here in 2011. I'm jokingly called the "Sign Fairy" because while running the CNC Router, doing fabricating, assembling, and coordinating the workflow you will find signs/projects are completed "magically" by the next day unrelated to what I had been working on the day before.
When I'm not at work I'm tinkering with my trucks (a 1966 Ford F-100,and a 2014 Silverado), or riding/working with my 1952 John Deere B in parades, and steam and gas shows.
While living in the country is an adventure and challenging at times; it keeps me occupied with shooting my bow, fishing, and farming,
but mostly fabricating and building things that my friends and family find on Pinterest.
Dave Bremer Painter
I am relatively new on the Visual Entities team. As their painter, I enjoy the challenges that I face in creating an excellent product. Visual Entities strives to produce the best quality product possible for every application, and as a team I believe we accomplish that.
Outside of work, I enjoy hunting and fishing and spending quality time with my friends and family. I love to be outdoors, and hot or cold, I have a hobby for every season.
Ed Kurlowicz Vinyl Cutter
After 36 years as a production artist, I came to Visual Entities in 2016. My experience includes silkscreen printing, producing digital graphics, placing Braille, operating sign-making machinery and hand-cutting/applying vinyl graphics. I enjoy working with our team of professionals to accomplish artistry and perfection on every job we do.
Art is just as important to me after work. I do pencil illustrations, prints and intricate shadow boxes. My other love is music —I’ve played guitar since middle school. Currently, I play bass with local band, Cabildo. I moved here from South Bend, Indiana to marry my wife, Stelle. We enjoy music, dancing, cooking, the great outdoors, time with family and creating a harmonious home.
[ Contact us ]
Visual Entities Inc.
2160 Byron Center SW
Grand Rapids, MI
Phone: (616) 531-9367